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Simple Analytics

Yesterday's blog post took me beyond 1,000 visitors since this blog started. So I put out a quick celebratory tweet.

Mixed in with good wishes, claps, and high-fives, Mike Carbone asked a simple question.

"That’s a sweet looking dashboard, what analytics platform is this?"

This is the dashboard he was talking about 👇

Simple Analytics is the simple answer to his simple question. I've been using it for a little while now, and I love it. Here's a few reasons why.

  1. Less is more. When running a low traffic personal blog, you probably don't need a myriad of insights and analytics. Visitors, pageviews, countries, devices will do.

  2. GDPR ain't fun. Specially if you're running a personal blog. Because Simple Analytics doesn't use cookies or collect personal data, you don't need to worry about cookie banners, GDPR, or any other acronyms.

  3. Email reports are simple. Once a week, or once a month, you get a report with high level stats. No analysis paralysis. No watching the kettle boil. For personal blogs, you won't gain much from babysitting your analytics. So, don't.

  4. Tweet viewer is a nice touch. It's one thing to see sources of traffic, quite another to see the actual tweets that lead to traffic. Big fan of this.

  5. I do love a good API. Exporting raw data via CSV, or querying aggregate data via their API is super simple. Some interesting use cases I can think of.

  6. Dark mode. Sure, why not? Everyone else is doing it.

Check out Simple Analytics and follow it's creator, Adriaan, on Twitter.